NusaPlay

A cohesive Malaysian folklore-inspired brand identity and packaging system for a memorable gaming experience.

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NusaPlay

Branding

Problem

Create a modern card game brand that introduces Malaysian folklore to younger audiences through an engaging visual identity.

Process

Researched Malaysian folklore, developed the brand strategy, explored logo concepts, selected colours and typography, then created the brand identity and supporting applications.

Solution

Designed a cohesive brand identity for NUSAPLAY, combining modern design with traditional Malaysian cultural elements to create a memorable and engaging gaming experience.